What is Cash by Creative?
A service of Yamanair Creative Worldwide, Cash by Creative is a new business development tool for radio sales. It offers instantly customizable spec spots. As great ideas lead to great sales, Cash by Creative provides sonic and visual excitement right from the very first meeting turning prospects into new business.
Cash by Creative focuses on key revenue categories offering premium creative for on air and online. Local direct clients receive national agency quality creative at no cost to them as a perk of doing business with your radio station exclusively in your market.
Cash by Creative houses over a thousand terrestrial and digital spec spots updated weekly. At the touch of a button radio sales reps can customize these specs with their client's messages. Cash by Creative also offers a fully staffed creative department providing custom campaigns from jingles to digital content.
Cash by Creative is a "local direct performance enhancer" for today's (and tomorrow's) radio. Contact yaman@cashbycreative.com to find out how your organization can subscribe exclusively!
About the Founder
The founder and Creative Director of Cash by Creative is Yaman Coskun, a broadcast advertising specialist with 30 years of creative success stories under his belt. Creative Director for many legendary major market radio stations, Coskun built his reputation as a master of radio production, imaging and copywriting earlier in his career. Responsible for the creative design of numerous local and national projects in 2004 Coskun conceived and launched an internal resource called "The Creative Services Group" providing tools, training and custom campaigns for Clear Channel Worldwide. In less than a year it became the most successful initiative in the history of the company. In 2007 Coskun left his executive post at Clear Channel and launched his own independent service Cash by Creative which is now used in over 40 markets including all CBS Radio.
The parent company of Cash by Creative is YAMANAIR CREATIVE WORLDWIDE, an independent creative agency based out of Washington D.C..